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Frequency in Advertising: How to Use It to Maximize Ad Effectiveness

Online marketing is a powerful tool for reaching a target audience and promoting products or services. However, excessive exposure to...

DSP vs SSP vs Ad Exchange: What’s the difference?

If you're new to the programmatic world and feel confused with so many terms, this article will help you understand...

DMP vs DSP: What is the difference?

DMP vs DSP. Do you know the difference between them? In programmatic advertising, both are an absolute necessity. After all,...

Data Management Platform (DMP): What Does It Mean for Publishers and Advertisers?

A Data Management Platform (DMP) is a centralized system for collecting data from different sources. It serves as a reference...

What role does Ad Network play for publishers and advertisers?

As a fundamental concept of digital marketing, ad networks emerged in the mid-1990s, allowing advertisers to buy ad space from...

What is an Ad Exchange and does it Work?

An ad exchange plays a central role in programmatic advertising. When a user accesses a website or an app, in...

What does an Agency Trading Desk (ATD) really mean?

Uma agência de trading desk (ATD) ajuda os anunciantes a configurar a publicidade programática que realmente funciona. Embora comprar espaço...

Header Bidding: definition, operation, technologies and revenue impact

Header bidding came out in 2014, but only started to be used in 2015 when Prebid.js was launched. Prior to...

Programmatic Buying: Everything you need to know

Every year that passes by programmatic buying gains more popularity for allowing the automation of media buying, especially the purchase...