Programmatic Advertising

What role does Ad Network play for publishers and advertisers?

As a fundamental concept of digital marketing, ad networks emerged in the mid-1990s, allowing advertisers to buy ad space from...

What is an Ad Exchange and does it Work?

An ad exchange plays a central role in programmatic advertising. When a user accesses a website or an app, in...

What does an Trading Desk really mean?

An agency trading desk (ATD) helps advertisers to set up programmatic advertising that really works. Although buying ad space through...

Header Bidding: definition, operation, technologies and revenue impact

Header bidding came out in 2014, but only started to be used in 2015 when Prebid.js was launched. Prior to...

Programmatic Buying: Everything you need to know

Every year that passes by programmatic buying gains more popularity for allowing the automation of media buying, especially the purchase...

Demand-Side Platform (DSP): how important is for advertises?

Everyone who advertises online has, at some point, heard about the Demand-Side Platform (DSP) term. In brief, these softwares allows...

Ad Network vs Ad Exchange vs DSP: understand the difference between them

Digital advertising has already showed beyond doubt to be able to impact, in new manners, billions of users. About $521.02...

Supply-Side Platform (SSP): what is, and why is it important for publishers?

Supply Side Platform (SSP) changed, in a good manner, the way we monetize websites and applications. Nowadays, it is impossible...

Real-Time Bidding (RTB): what does it means for publishers and advertisers?

Real Time Bidding (RTB) is essential for publishers and advertisers to be able to reach the right user at a...